TikTok has unveiled a fresh report on key user trends to assist marketers in maximizing their profits when utilizing the app. Known as 'What's Next', this 35-page report covers evolving user interests, brand trends, and case studies to refine marketing strategies. While the full guide is available on TikTok's official website, this article will highlight specific aspects of it.
The guide primarily focuses on popular topics, relevant hashtags, and conversation growth. Notable trending hashtags include #selfcare, #transformation, #asmr, #blackgirlmagic, and #oddlysatisfying. Trends that are quickly gaining momentum consist of #momsoftiktok, #nailart, #lashes, #dermdoctor, and #grwm.
Each trend in the report is accompanied by case study examples, general brand notes, and an in-depth analysis of attention-grabbing posts. 'Tips for brands' offer precise insights on leveraging current popular topics, such as before-and-after reveals, self-love moments, and behind-the-scenes content which are highly favored by users.
Highlighted trends in the report include:
Gaming culture
Financial services
Recipes and food videos
The power of co-creation
Self-care champions
For those working in these fields, downloading this guide to gain insights would be highly beneficial.
When selecting topics for your TikTok videos, do you analyze the latest trends? Is intense analysis necessary, or should TikTok videos be more spontaneous? Share your thoughts in the comments below.
