WhatsApp, a popular messaging platform owned by Meta, is striving to launch a new premium subscription service that will cater to the needs of businesses and offer paid features that are typically not used by regular users.
According to WABetaInfo, the messaging and calling service has recently released premium subscriptions to a select group of beta testers, who can now access the Premium menu from their business accounts and test out some of the additional functionality.
One of the highly anticipated features of the new Premium subscription is customizable contact URLs, which can be changed every three months to make it easier for customers to find and communicate with businesses. Another exciting feature is the ability to link up to 10 devices to a single corporate WhatsApp account, allowing a company to assign specific chats to specific devices managed by specific individuals. Lastly, a useful feature is the capability to make video calls with up to 32 participants.
Since it is currently in beta testing, it is unclear what other features will be included, the pricing of the premium subscription service, or when WhatsApp plans to release the paid version to the public. Meanwhile, Mark Zuckerberg has announced that WhatsApp will soon introduce a Call Links feature that will allow users to create and share call links with a simple tap within the app. Once launched, this new functionality should operate similarly to Google Meet and Microsoft Teams call links.
Will you consider purchasing a premium subscription for your WhatsApp business account once it becomes available? What features do you believe should be part of the new paid package? Share your thoughts in the comments below!
